Swisscom Subscription Prices Update Guide for Customers

Swisscom subscription prices are set to increase from April, impacting tens of thousands of private customers across Switzerland. The price adjustment affects popular internet, mobile, TV, and landline plans and has sparked widespread discussion among consumers. In this in-depth guide, we explain what is changing, which subscriptions are affected, why Swisscom is raising prices, and what customers can do next.

What Is Changing with Swisscom Subscription Prices?

From April, Swisscom subscription prices will rise across most standard private customer plans. The increase applies to both existing and new customers and will appear automatically on monthly bills.

Here is a general overview of the changes:

• Internet and mobile subscriptions will increase by approximately CHF 1.90 per month
• TV and landline phone subscriptions will increase by approximately CHF 0.90 per month

While the individual amounts may seem small, the added cost can become noticeable over a full year, especially for households with bundled services.

Which Subscriptions Are Affected by Swisscom Subscription Prices?

Internet and Mobile Plans

Most standard internet and mobile plans under the Swisscom brand are affected by the price increase. This includes standalone subscriptions as well as bundled packages combining internet, mobile, TV, or landline services.

Customers with multiple services under one contract are likely to see cumulative monthly increases.

TV and Landline Services

TV packages and fixed-line phone subscriptions are also included in the adjustment, though the increase is slightly lower than for internet and mobile services.

These changes apply to commonly used home entertainment and communication plans.

Subscriptions Not Affected

Not all services are impacted by the updated Swisscom subscription prices. The following are generally excluded from the increase:

• Prepaid mobile plans
• Basic service obligations
• Data-only subscriptions
• Children’s and youth mobile plans
• Certain promotional subscriptions with fixed discount periods

Customers using these plans will either keep their current pricing or see changes only after promotional periods end.

Why Are Swisscom Subscription Prices Increasing?

Swisscom has stated that the decision to raise Swisscom subscription prices reflects ongoing changes in the telecommunications market.

Several factors contribute to the adjustment:

• Long-term price pressure in the telecom industry
• Rising expectations for faster speeds, higher data volumes, and improved service reliability
• Continued investment in fiber-optic infrastructure and mobile network expansion
• Increased operational and maintenance costs

While subscription prices for telecom services have generally declined over the past decade, the cost of maintaining high-quality nationwide networks has increased. Swisscom says the adjustment helps ensure long-term service stability and performance.

How Customers Are Being Informed

Swisscom is notifying affected customers directly. Information about the updated Swisscom subscription prices is being communicated through:

• Notices on monthly invoices
• Direct emails to registered customers

Customers are encouraged to review these notifications carefully to understand how their specific subscription is affected.

Customer Rights and Contract Options

Special Termination Rights

In many cases, customers who do not agree with the updated Swisscom subscription prices may be entitled to cancel their contract before the new pricing takes effect.

This special termination right typically applies to customers with contracts signed before the announcement date. Requests must usually be submitted before the price increase becomes active.

Promotional Contracts

Customers on promotional or discounted plans should note that fixed-term discounts usually remain valid until the agreed end date. Once the promotional period expires, the new standard prices may apply.

It is important to review contract terms to understand individual rights and timelines.

Impact on Swiss Customers

Household Budgets

For households using multiple Swisscom services, the increased Swisscom subscription prices may add noticeable annual costs. Families and shared households with bundled services are especially affected.

Even small monthly increases can accumulate over time, making it worthwhile to reassess subscription needs.

Market Competition

The Swiss telecom market remains competitive, with several providers offering alternative packages. Price-sensitive customers may consider comparing services, although coverage quality and service reliability often remain key decision factors.

Swisscom continues to position itself as a premium provider, focusing on network quality and customer service rather than low-cost pricing.

Tips for Managing the Swisscom Subscription Prices Increase

• Review your contract: Check which services you actively use and whether your plan still matches your needs
• Explore plan changes: In some cases, switching to a different Swisscom plan may reduce costs
• Evaluate cancellation rights: If eligible, consider whether ending or renegotiating your contract makes sense
• Compare providers carefully: Balance pricing with network coverage, speed, and reliability

Making informed decisions now can help minimize the long-term impact of the price increase.

Helpful Resources

• Swiss telecom market overview → https://example.com/swiss-telecom-market-overview
• How to cancel a Swisscom subscription → https://example.com/cancel-swisscom-subscription
• Compare internet and mobile plans in Switzerland → https://example.com/internet-mobile-plan-comparison
• Consumer rights for subscription price changes → https://example.com/subscription-price-increase-rights

Conclusion

The adjustment to Swisscom subscription prices from April affects a wide range of internet, mobile, TV, and landline customers across Switzerland. While the increases are modest on a monthly basis, they can add up over time, particularly for bundled subscriptions.

Customers are advised to review their contracts, understand their rights, and consider whether their current plan still fits their needs. Swisscom maintains that the change supports continued investment in network quality and service reliability, but for many households, careful evaluation will be key.

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